Keeping the Covid-19 chaos behind us, it’s time to plan for the year 2021. The pandemic has hit businesses hard, but the eCommerce sales have gone up. People are now more into social media and video conferring is the new normal. This trend has led to a major shift as brands are now connecting with their customers virtually and marketing trends have taken a sharp turn.
Let’s have a look at what marketers are planning to do in the coming months to stay connected with their customers.
As per Gartner, hyper-automation is inevitable. In the research Top Strategic Technology Trends for 2021, Gartner speaks about how companies will welcome automation and start embracing Artificial Intelligence and Machine Learning. The tech tools will target the most potential customers ensuring better marketing ROI. Automation Marketing also helps in improving customer experience, providing better quality leads, fetching in higher conversions, increasing web traffic, providing higher profits and so on. A lot needs to be explored to find out how much can hyper-automation assist in the success of marketing.
Multichannel influencer marketing
Influencer marketing is catching up and offering great results. Micro and nano influencers with less than 25K followers have the highest engagement rates, but these set of influencers have generated the best content and have been responsible for enabling major conversions. Influencer generated content on the company’s website, email marketing and online store can garner a lot of attention and work as your USP.
Facebook and Instagram live streaming can create trust and ‘in the moment’ connection that businesses crave. Amazon Live was a great example during the pandemic. Influencers were seen to use this platform for promoting their favourite brands and products. Live streams are shoppable (referring to Amazon Live) and viewers can make purchases while still hooked to the live video.
For 70% of the B2B marketers, video content is the best marketing investment for the year 2021. SEMrush found that visuals perform wonderfully as they can evoke an emotional response from the target audience. It was also noted that posts without video get 92% less traffic compared to posts with video content. No wonder, man is a visual being and audio-visuals have a greater impact on Homo sapiens.
Content marketing will begin with conversations
Marketers are aiming for a more customer-centric approach and content would undergo a major change. Gone are the days when blogs were loaded with plain information and keywords. It was a strategy made for search engines, not for the people. Content now needs to be looking authentic and customers would prefer content coming from actual conversations with real-life people. The interactions should look genuine and this kind of content would also act as customer feedback. Marketers love such content and also do the customers.
Conversational Marketing with AI
Want brand loyalty from your customers, then conversational marketing can help you achieve that. Communication is the key and at every touch point, the customer should be able to talk to the brand and get a response that matches the expectation level. AI-powered Chatbots can easily cater to multiple customers at the same time. A new thing to start with, but in future Artificial Intelligence can make things simpler and help the brand in numerous unimaginable ways.
2020 didn’t have a plan, but 2021 does have a strategy. Marketers have learned and adapted themselves to the new normal. This is the year to seize opportunities, learn from the crisis, lead from the front and get ready to utilize the given resources for altering marketing trends to the changing customer behavioral shifts.Generate maximum ROI for your business with right strategy. Know More.