Boosting in retail technology is not a five-finger exercise. There is no hindrance to buzzwords. Rather technological experts are paving the way for solutions for the retail industry.
But is it worth the hype? How can you understand which is the right thing for your business?
Just focus on data. Pay heed to the current market especially the customer behaviour and preferences. Every market is different from the other one and technologies tend to highly depend on the same.
Here are some of the latest trends to rely on that will work wonders for your business –
Enabling “Pre Store” Research
With the ongoing pandemic, people are becoming more and more cautious. Switching to online shopping, people are looking up to various trends and options in one place. 90 percent of the shoppers are doing web research before purchasing a product.
What does this mean for you?
If your products or services are not on Google, you are lagging. It is crucial to adapt to trending solutions to put your business on Google listing. Mention the product name and show the same on the radar through Google Maps.
Running a retail store needs many functionalities. This includes having an eCommerce shopping cart, payment page, accounting software, ERP and much more. You ought to find a solution that will work wonders under one roof. Connecting all the functionalities on one app where the retail business could work as a switch car.
Implement retail integrations for keeping the data flowing smoothly all over the system. Make no mistake. Customers should have the best journey staying on the application and this will have your brand prosper.
Also known as Automated commerce is crucial for the process of automation of the purchasing journey. It is helpful in different ways –
For few retailers, it is like automating the buying decision of the consumers. Merchants take up subscription models for higher productivity. This will reduce friction and make things easier.
A-Commerce further brings in marketing automation. Retails are becoming swift with collecting and using customer information to increase purchases. Collecting data and backing campaigns are conducted automatically.
A commerce is also applying backend processes. There is the involvement of automatic prompts for cashiers for recording serial numbers when the customer is purchasing items. There is ID verification where customs are purchased to age-restricted items and so much more.
Such implementation to the e-sites help in supporting trending developments. And this integrates with the other apps working with high-end techniques.
Platforms that focus on virtual customer engagement
When the pandemic hit the market, Microsoft teams reviewed the growth in calls and conferences since March 2020. People’s human interaction through online platforms has become crucial. And there is direct interaction and communication.
Retails through this are finding competitive ways to stay connected to their consumers. This goes for giving the best consultation online, also webinars and workshops. This is further in the format of finding the right approach. It is like sorting out the technical side. Adopting the right tech platform for holding sessions remotely.
Contactless payments have been flourishing. With the pandemic hitting the marketing, the trend has accelerated. People are using payment methods or UPI ds for swapping through contactless payment. This has grown to nearly 60 per cent, as per research. If you have not adopted the same, you can anytime switch to QR code scanner, payment process solutions and accepting cards online through contactless payments.
AI has transformed the marketing game. It helps in keeping up with the trends, taking the smart decision and engaging in stronger connections with your customers. The advanced platform for analytics makes use of AI for trends and insights.
There is no restriction on retail technology. It is that you have to come into association with the right trends to transform your business. Figure out what you have to focus on. There are different operations and initiatives. Allow your consumers to know what you are and understand your business. Evaluation of these things will get in to give your in-depth insights and take the leap to improved business decisions.Take your retail business to new height by going Digital