Things To Know Before Hiring An SEO Agency

Do you want to optimize your business’ site for search engines? Then, availing the services of a good Indian SEO company like Prasarnet seems the right thing to do. Now, this begs the question, how can you find the right SEO company for your business?

A lack of knowledge about the nitty-gritty of search engine optimization can make the entire process of vetting professional SEO firms that much more difficult. It has been observed in several cases that a company starts hunting for SEO services and starts vetting digital marketing agencies for help. 

Here, we have curated a list of the things you should know before vetting any SEO agency in India. Let’s take a look at them. 

Things to Consider 

Analyze the SEO Agency’s History: You can look for good SEO providers like Prasarnet on various testimonial sites like Yelp, Google My Business, and Facebook. You can go through some of their 1,3, and 5-star reviews and check their average rating, which will give you an idea of whether you will have a great, average, or bad experience with that particular SEO agency.

Businesses with a long history might have a few negative reviews, but numerous of them signal a red flag. 

SEO knowledge: You are hiring a company that would boost the SEO of your website, right? So, you should carefully inspect their SEO knowledge before hiring one. But how to go about it? The easiest way to test an SEO company’s expertise is by performing a Google search. 

Type in the search bar: “ Best social media marketing services” or “SEO company”, and see how many times the company you have in your mind ranks. And if you are looking for a local company, just add the location tag after the keyword. For example, if you are from Kolkata, just search for “ good SEO company in Kolkata.”

If your shortlisted company appears on the first page, there are high chances the company is good and legit. On the other hand, if you find that your chosen SEO partner is unable to get their website ranked, consider it as a big red flag. 

  • Inquire about the company’s SEO processes: The processes of every Indian SEO company will not be the same. However, their team should openly speak about their processes. We at Prasarnet are ready to answer any of your queries that you might have about our SEO processes.  Never hesitate to ask for a breakdown of their SEO techniques and corresponding deliverables at every stage of the process. 
  • Suppose they sat thay conduct an SEO audit. Then, ask them about the steps they take in their audits. 
  • If they say they conduct keyword research, ask them the method they take to for finding good keywords to target
  • If they mention technical SEO, ask them what it encompasses. 

If you are still in the dark, ask them to clarify what any of these deliverables entail. It is the job of the salesperson to explain these deliverables in simple terms for everyone to understand. 

Ask for expectations for their SEO services: Running in SERPs, or search engine result pages is not an overnight process. And if any SEO company is telling you so, they are just fooling you. SEO is a long-term game that could take around 3 to 6 months to witness fruitful results. 

Short-term results might be impressive but are very rare. So, when you are enquiring about SEO services, ask about the results you can expect to see and, more importantly, what a successful SEO campaign would look like. 

Inquire about their previous SEO work: Once you know about their benchmarks for anticipated results, go through a case study of any of their past clients. Case studies can give you a clear picture of what can be the expected results for a specific service. 

It must be pointed out here that marketers always put the outliers in the limelight, and thus the actual metrics might differ when you work with the firm. 

Ask about the transparency of their progress: Prasarnet believes in providing full transparency of everything that we are working on. We offer our clients complete visibility of the status of their SEO campaigns. We provide access to all strategic assets and real-time notifications as articles get ready for their approval. 

While some good SEO companies will ensure transparent communications, some will not. Always work with SEO companies who do not fumble to exhibit what they are working on. You should have a complete understanding of how the work and the result of all deliverables. 

Ask the SEO company about reporting: Most of the SEO agencies in India will provide a comprehensive report for ongoing relationships. You can ask us to show a sample report of what we have sent out to clients. You can also enquire about the primary metrics that we report on. 

You can also ask us about the tools we utilize for SEO reporting. Our most favorite tools are Google Search Console, SEMRush, Moz, Ahrefs, and Google Analytics. Truth be told, we would be more than happy to share these pieces of information with you. 

Enquire about the time commitment on your end: Give a thought to the value of money and time in inspecting the cost of working with a reputed SEO agency in India. Though both resources are limited, one will be scarcer than the other. 

There will be a great difference between SEO companies on these two costs. While some companies might expect 10 hours of work on your end, some might expect only two hours per month. 

Final Take: 

SEO is paramount for the success of any business. You will be flabbergasted to know that almost 57% of B2B marketers are of the opinion that SEO is a one-man army when it comes to lead generation and can surpass any other marketing initiative by huge margins. We at Prasarnet offer one of the best social media marketing services in India and would take care of everything that falls under the ambit of SEO, thereby ensuring your business can achieve greater heights. Get in touch with our professional and experienced SEO experts and see the difference for yourself. Request a no-obligation quotation now.